Shoppers are being urged to support local businesses in Bedale in the run-up to Christmas.
The business network, Brand Bedale, are asking people to call into their local, independent shops on the first Saturday in December.
December 1 is Small Business Saturday UK, which highlights small business success and encourages people to support small businesses in their community.
The non-commercial campaign has the backing from the Federation of Small Businesses and highlights small business success.
“Small independent businesses like these in Bedale are the grassroots of our towns,” said Hambleton District Council leader, Councillor Mark Robson.
“We want to keep our market towns vibrant and attractive places to live and work – and urge everyone to think local in the run up to the festive season.”
Brand Bedale is also the latest business network to benefit from a grant from Hambleton District Council’s Business Network Grant Scheme.
Led by Donna Stothard of Bedale Beauty and Janet Stevens from Redhouse, they are looking to use the funds to raise the profile of the group as well as Bedale and build a strong following through the use of social media platforms.
Small Business Saturday will coincide with Bedale’s Christmas Festival on December 1, when there will be a festive market and light switch-on.
Janet Stevens who was responsible for putting the application for funding forward said; “Brand Bedale recognises the importance of having a robust social media presence and digital marketing strategy in place as a means of promoting the town as a great place to visit and showcasing the variety of businesses in and around the town.
“We are aiming to reach a wider audience and put Bedale on the map whilst also encouraging a strong ‘shop local’ message.”
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