Police launch Christmas drink and drug campaign with hard-hitting film

A short film showing the harrowing impact of drink and drug driving has been released to mark the start of this year’s annual Christmas drink and drug drive campaign.

The two-minute video called, Christmas For Me Is About, aims to raise awareness of the dangers of driving under the influence of drink or drugs and shows how one person’s inconsiderate actions can shatter many people’s lives for years after.

It was produced by North Yorkshire Police’s corporate communications team and asks three individuals what they like about Christmas.

The purpose of the video is to show that although those who have lost a loved one feel their loss all year round, Christmas can heighten these feelings and the mindless actions of a drink or drug driver can leave an empty chair at the Christmas table for some people.

The film is being released today to coincide with the start of the annual campaign on Sunday.

 

 

The campaign is a joint project between us at North Yorkshire Police and colleagues from the York and North Yorkshire Road Safety Partnership a group of local authorities, emergency services and other agencies which work together throughout the county to reduce the number of people killed and injured on the roads.

Throughout the month of December, police say they will be increasing the number of proactive drink and drug driving patrols across the county.

Using marked and unmarked vehicles and a range of specialist tactics, they hope to intervene and bring drink and drug drivers to justice before they have a chance to bring misery on families as is seen in the video.

The patrols will be taking place around the clock and static patrols will be in place on various key routes across the county.

Police are also encouraging members of the public to report drink and drug drivers by dialling 999 and giving their vehicle, registration number and current location.

During last year’s campaign police officers in North Yorkshire conducted 731 roadside tests with 18.6% of those testing positive to being over the limit for drink or drug driving.

This was a 6.9% increase from the same period in 2022.

Superintendent Andrew Berriman from our Specialist Operations Unit said: “Every year, police officers have to deliver the devastating news to people that their loved one has been killed in a collision relating to drink or drugs.

“The video which we have released today shows how the loss of one person can cause a lifetime of devastation. If you drink or drug drive, you are putting your own life and those of others in danger.

“We will be out in force through December and make no apology for doing all that we can to take offenders who are over the drink drive limit or under the influence of drugs off North Yorkshire’s roads.

“The overwhelming majority of law-abiding motorists are appalled at drink and drug driving and will back the action taken against a small minority to make our roads safer.”

Anyone who suspects someone is drink or drug driving should call police on 999 or the independent charity Crimestoppers anonymously on 0800 555 111.

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